RSS - If you frequently update your site with new content, having an RSS Feed will help syndicate your sites content. Of course, naturally you will want to publish your RSS on different sites. If you want to have built-in RSS, Joomla or Wordpress are great solutions.
Once you get the RSS setup, you want to submit it and have it automatically ping other directories so your fresh content is always syndicated online. A very good site for this is http://www.pingoat.com.
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